by Robert Clough
People can’t stop using Facebook. 74% of Facebook users log in daily. 51% even log in several times a day. If you want a new way to engage your target audience and build your bank’s brand, it’s time to head online.
Facebook marketing allows you to compete with top financial companies around the world. With these six tips, you can reach your target audience and get them interested in your bank. As you build brand awareness and strengthen your online reputation, you can stand out from the competition.
Ready to get started? Use these Facebook marketing tips to compete with the top financial services companies in the world today!
Banking can seem like a very boring topic, especially to younger audiences. However, you’re going to want to engage those younger audiences if you intend on building your brand. Otherwise, you’re missing out on a huge chunk of possible customers.
One of the best ways to engage millennials online is to cover a range of topics using social media. For example, you can offer financial tips, post quotes, or offer fun facts.
Social media allows you to connect with your audience where they’re spending the bulk of their time. Make sure you know who your target audience is and what channels they’re using. If you’re targeting millennials, you might want to focus on removing banking jargon.
Instead, focus on the help you can offer them.
A consumer’s attention span lasts shorter than a goldfish’s–approximately eight seconds. If you want to use social media to your advantage, start using chatbots.
When people have questions, they want clear, concise, and immediate answers. Chatbots allow you to keep your followers engaged regardless of the time of day. You can use chatbots on your Facebook page as well as on your website, giving yourself more opportunities to reach your target audience.
Another way to get your audience engaged is by using visuals. Your visual content can help showcase your brand. A strong, cohesive brand can make you look like one of the top financial companies in the world.
Make sure your brand communicates your value. Why should consumers choose your bank over another?
As you start creating visuals, make sure your brand imagery is cohesive. A brand that lacks cohesiveness could confuse customers. A cohesive brand, on the other hand, improves brand recognition on every marketing channel.
To use Facebook marketing to your advantage, create unique visuals for your Facebook audience. For example, you might want to use a mix of images and videos. Videos are a great way to communicate your brand while engaging views.
Finish your videos off with a call-to-action. For example, you might want to encourage people to fill out a form or visit a landing page.
Finishing your visual content with a strong call-to-action will help you generate more conversions.
Focus on Customer Service
The top financial services company all focus on customer service. When your customers are happy, they’re more likely to stick around. They’re also more likely to talk about their happy experience with friends and family.
That can help you reach more customers through word of mouth.
You can use chatbots to improve your current customer service strategy. Make sure to respond to your customers promptly. If they have a problem, help them discover an easy solution.
Strong customer service will help set you apart as one of the top financial companies. If you neglect your customers and their needs, however, customers won’t likely forgive you for it.
Many of the top financial services companies use influencers to boost their brand. For example, you might have seen Serena Williams complete an ad for Chase. Chase has also used other popular athletes in their brands to attract attention to their services.
If you want your Facebook marketing strategy to reach more people, consider using an influencer.
Influencers already have a strong social media following. You can leverage their existing brand to strengthen your own. Your influencer’s support can help highlight the benefits of choosing your bank from another.
If you can’t snag a big-time celebrity, focus on locals. For example, you might look for a local retired athlete who calls your city their hometown. Using an influencer in your social media content will help you stand out from the crowd.
Educate Your Audience
One of the best ways to show your target audience the value of choosing your bank is to educate them. What information can you provide about finances? Make sure to consider your target audience and their unique needs.
For example, if you’re targeting a younger audience, maybe you want to talk about debt financing.
You can create videos, infographics, and how-to guides to cover a range of topics. Consider using Google Trends and Keyword Planner to research what your audience is searching about. Then, cover those topics in your content to show them you’re there to help.
Try using an education, analytical tone in your social media posts. Show you’re followers that you have industry insights and helpful suggestions regarding their banking. By educating your audience, you can become a go-to resource for all of their banking needs.
Use Interactive Content
Facebook marketing allows you to get followers engaged with your brand. One way to boost engagement is to use fun, interactive pieces of content.
For example, you might consider creating a quiz to test their banking expertise. You can also create caption contests and encourage people to comment on your posts.
Contests, giveaways, and challenges are all fun ways to boost your brand. At the same time, you’re standing out from the crowd and connecting with your audience. Try different forms of interactive content to see what they love most!
Bank on It: Facebook Marketing Tips to Help You Join Top Financial Companies in the Industry
Bank on the success of your Facebook marketing. With these tips, you can join the top financial companies in your industry and stand out from the pack.
Searching for more Facebook marketing tips for your bank? Check out the Facebook section of the blog today!
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